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  2. Sales Made Simple – Magic Marketing – Leveraging Success

Sales Made Simple – Magic Marketing – Leveraging Success

WHEN: 17/07/2024 12:30 pm | DURATION: 45min
Overview

When it comes to marketing your wares, your clients will have multiple touch points with your business. Each touchpoint needs to fully represent the service that you’re providing weather that is kitchen tops construction services, bid writing, training, or advice.

Similar messages need to be representative across social media, website, blog and so on. This is where so many organisations fall down. When going after active opportunities, your sales prospects are going to check out your website, your social media, and maybe even some of your key members of staff. If they are talking about different services to what your proposal is in relation to, it can cause a misalignment.

Join this webinar where you hear from three industry specialists talking about congruent magic marketing.

Agenda

Vicky Poole – Proactive Sales Proposals, Tender Response

Su Copeland – Marketing Strategy, Priddey Marketing

Louise Chandler – Social Media, Soundbite Media

Speakers

Vicky Poole

Proactive Sales Proposals, Tender Response

Starting as a mathematician with a commercial mindset not normally linked to maths, I have spent over 15 years in senior strategic sales roles focusing on new public sector business development. With a solid grounding in telecoms and IT, and having won contracts ranging from £50k to £37 million, my experience is your gain. I finished up my corporate career leading bid response teams on multi-million-pound deals. I now run a business called Tender Response, helping SME’s to find qualify and respond to public sector tenders – and everything that comes with it too.

Su Copeland

Marketing Strategy, Priddey Marketing

Su Copeland works with CEOs, MDs, and business owners, especially in purpose-led SMEs in science, technology, and engineering, to attract the right business and improve marketing strategies for growth or exit. With extensive experience as an MD and CEO, Su understands the challenges of creating effective marketing plans, often described as 'scattergun' or 'inefficient.' She offers a streamlined approach to develop clear, bespoke marketing plans with 90-day action steps, laying a solid foundation for future efforts. Su also supports clients in implementing these plans and mentoring marketing teams.

Louise Chandler

Social Media, Soundbite Media

Louise is an award winning marketing communications specialist with over 20 years’ experience working in the media, marketing, and PR industry with names like the BBC and Superdrug. Working to influence organisations, charities, entrepreneurs and businesses with a dedicated passion to make a positive difference. Louise is also the proud creator of The Comms Kit: PR and marketing toolkits to upskill entrepreneurs and business leaders to use the knowledge to their advantage. She is a self-confessed passionate cook, travel enthusiast and music lover with a scrap book of ticket stubs to prove it! For Louise it’s all about creating stories of success and sharing messages about achievements. Follow Louise's journey as she shares honest perspectives and tips on boss gal life as a media communications specialist https://www.linkedin.com/newsletters/self-employed-stories-715697072627560038

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